It’s Bud break! We celebrate the annual ritual of vines waking from their winter slumber with the release of our 2019 Vineyard Guide. A friend recently asked why we drop off the radar every year between February and April. While quiet at a traditional winery, it’s anything but at The Wine Foundry. It begins with hours of tasting through the previous vintage to assess the fruit profiles and structure of each site. Then it’s muddied treks to each vineyard throughout California. The conversations, stories and tastings with the growers lay the foundation for the latest iteration of the guide.

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The revelation of ‘Acid Trials’ isn’t new to the wine world or to the Merriest of Pranksters, Ken Kesey. The question -is it a sour relationship or a mouth watering seduction? Either opinion is just that, personal taste – our only conviction, we’ll never dose you with dull vibes. Join me on this leggy journey to uproot the truth, myths and mysteries of acidity

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On the eve of the California primary, The Wine Foundry is throwing our hat… er, T-Shirt, into the fray. In the spirit of the long-shots, uprisings, and predictions-gone-wrong that have characterized this year’s Presidential race, we are inspired to commemorate the cacophony of messaging and, more importantly, to refocus our national attention on what really matters to us – the Grape!

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October 8th marks the official launch of our Tasting Room. Join us. With wines crafted from the most prestigious vineyards in the New World and a modern Tasting Room featuring floor-to-ceiling visibility into winery floor, we’re eager to put our unique spin on the Napa Valley experience

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As part of our Business Development Internship, Claire and I will be making a barrel of wine. As you would expect, the first step is to decide which wine to use. We began by taking barrel samples from 2013 adoption barrels. We were able to narrow our choices down to a single vineyard and varietal, Cabernet Sauvignon from Rutherford Bench Vineyard, which offered 4 barrels to choose from. Believe it or not, the difference from one barrel to the next is uncanny.

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Selling to restaurants can be a valuable distribution channel for your wines, but depending on the state you are selling in, may require different licensing and in many cases a distributor. To get some insider tips on pitching restaurant buyers we were fortunate to have Deanna Knieriem, Senior Operations Manager for Beverage and Food at The Renaissance Lodge at Sonoma on our coaching call this week. Check out the top 10 insights Deanna shared for working with restaurant wine buyers.

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Why would you not want to use Twitter to grow your business? This is one of the most powerful tools you can use, so get on it! Maybe it is underutilized because Twitter isn’t as intuitive as Facebook and it’s not so immediately obvious to people how to use it. It is an excellent traffic driver, relationship builder, and awareness generator, but did you also know it is a powerful listening tool? But too many times brands get on Twitter and don’t use it effectively. Here are the 7 biggest mistakes companies make when using Twitter:

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Have you overlooked public relations in your marketing strategy? A third party endorsement of your brand, or your wines is even more valuable than advertising, and usually won’t cost you anything except your time. Public relations is an opportunity to get your message out to a much larger audience by working with reporters, writers, bloggers and influencers. From wine scoring and review publications, to mainstream media, getting publicity for your brand can be immensely effective. The commitment is the time you put in to developing these relationships. Get my top 10 tips for effective public relations.

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